I also just sent out the second money keyword on the newsletter..Dont miss out sign up here
What is up guys, Becker here…
Its day one. The first step. The plunge in the pool. (insert another weird analogy) So without further due, lets get straight into the big question
6000 Reasons Why Product Creation is A Good Idea
I could sit here and list off a 1000 reasons why marketing your own product is the way to go.. However, I will just make my point with some simple math.
Say you have a site that gets 1000 visitors a day and it is about weight loss. Your adsense CPC is 50 cents a click (pretty average). At a 10% click rate (this is a high click rate) this would be your income.
100(10% click rate)x .50= 50 dollars a day (that’s 1500 a month!)
Pretty good right? Lets look at the same site with a product on it
So lets say, we get decide to make a product for the site. We pay a guy to writes an ebook on weight loss and charge 10 dollars a pop for it. Lets also assume we SUCK at selling this book so it only has a tiny 2% conversion rate from the site (remember the site gets 1000 people a day). At this conversion rate our income would be…
20 a day(2% conversion)x 10= 200 bucks a day…6000 dollars a month…
Like I said in the video, this first part is all about recognizing the potential customer base that your current sites (or future ventures) might have.. This is about 10 times harder than adsense though because of 1 thing
With Adsense, the person only has something to gain by clicking on the ad. Your job stops at the click. When it comes to selling something, you have to convince someone to literally give up there cash in return for something. There for, your job is not to get someone to click something…It is to convince them that what you are selling is worth far more than their cash.
The First Step: Recognizing What Your Traffic Is Looking For
So take a step back and look at the keywords you are targeting. Think about why someone would go to google and type the search in.
For example, one of my sites http://howtodrawahorse.net/ ranks top 5 (its dancing right now, so it might not) for a 22k search. Obviously, someone who searches How to
Draw a Horse wants to learn how to draw a horse (DUR). So, I stepped back and thought about who would be the most likely person to buy my product.
To help with this I looked at all the searches relevant to my keyword. Here are some that stuck out.
How to draw a horse for kids (Obviously this traffic would be mostly parents.. Parents have money)
How to Draw a Horse Step by Step ( I saw a lot of searches like this. People are looking for a step by step guide to drawing a horse)
Teach Kids How To Draw a Horse (Again, parent looking to teach their kids how to draw)
Now there were also a bunch of searches that were a lot less specific. However, after looking at all the searches and using common sense I can conclude that the traffic that comes to my site is made up of.
- Kids wanting to draw horses
- Bored people looking for free drawing guides
- People looking for a way to teach their kids how to draw
- People who want a step by step guide.
Out of all these types of people who do you think would be the easiest to sell to…
- Bored random traffic will not be interested in buying anything. (Bad Traffic)
However, parents and people looking for a step by step guide have a very specific problem. Since the problem is very specific, there is a good chance they will be willing to pay money to solve it. Parents also have money to spend on their children.
Thus, I now I have my target
Now I am willing to bet that this type of person makes up 5-10% of my traffic. All I have left to do is figure out how to sell to them..and I will be banking. My site is currently not receiving a ton of traffic. However, after implementing the sales page it went from zero dollars a day to 10-20 INSTANTLY.
How You Can Apply This
Sit back and imagine all the types of people that may come to your site. Look at all the searches that are relevant to your keyword (because I guarantee a lot of those people are spilling over to your site) Narrow these types of people down to the person with the most specific problems and the most likely to spend money to solve it.
Here are examples a very specific problems that people would be willing to pay money to solve.
I need to get rid of this blackhead by tommorrow
I need to lose 5 pounds in 3 days
I need to cure sweaty palms with home remedies
How can I teach my children to draw a horse in a simple way
I need to cook dinner tonight with leftover turkey
These are the type of problems the traffic coming to your site might have. Do some research and identify traffic like this, and then target them exclusively.
Selling a product online is like hunting ducks that are wearing body armor. If you try to target all of them at once using a shotgun, you wont knock down a single duck. However, if you get a laser cannon and target one duck at a time…your gonna shoot down a lot of duckys =D
-Becker (Yes, I quote myself!)
So what now?
Start doing the research to identify this traffic. Next week I am going to be getting into how to create a product quickly and cheaply to target the traffic I talked about
Till then, Keep Linkin!
(Oh yeah, I also am sending out the 2nd Keyword of the Month after I post this)
Whats up Beck great video and Article, I have a vew Question. How can i contact you private? Or would you do this?
yes definitley. A great way to contact me is on the livechat for my other blog Collegeflirt. I can talk instantly with you there and its very simple. Heres a link. I am on there alot since I am constantly working on something online
Lol you seemed really out of breath in the vid BREATH DUDE!
Can’t think of any ideas for the mascot, Tired as hell here in england. Good article though gave me some more ideas for sites. Look forward to the next one!
haha like i said just got done working out…PRE WORKOUT RAGE… I was literally like smashing my keyboard as I wrote that
Thanks for this wonderful Idea and BTW I posted on the wall 🙂 Hope to win this time 🙂
thank you good sir
Lost the competition but won a smiley 😉
oh yes you did =D =D =D =D
awesome article! , can’t wait to see the others…its amazing that you can make 20$ per day from site with almost no pages like the horse site
and you did stooped the videos playing automatically – awesome! 🙂
ZOMG WE LISTEN!!
thanks you guys for work you put into this blog! i’ve been reading previous Alex’s blog , i’ve followed his tehniques and built some sites and last month i earnt my first $125 from amazon.. let’s how it goes after few more months
awesome stuff man!
This is awesome.
However I have a question: when creating a product like this do you really try to create a good product? Really give value for the money spend. OR do you think: SUCKERSSS
GAYBOYS GIVE ME YOUR MONEY$$$$$!
Haha. It depends on the site. If i was selling a product from college flirt or the link back it would have the absolute highest quality. However, on a site that gets random traffic from google making money is the number one goal. With that being said, I am actually kinda proud of how the horse book came out.
And also an idea here:
Do you release products in different languages? I can imagine the desire wanting to draw horses is universal. Why don’t translate everything in Dutch (my native language), German (big market) and French etc. After doing some keyword research (maybe change payments methods, for example creditcards are less often used in Holland), you can launch your product multiple times == $$$$.
Or is my thinking to simple?
Let me know if you want to run a trial 😉
interesting Idea man. Right now, my site targets english searches though. I would have to rank for german keywords…Or so I would think. Not 100% on this one though, cool idea!
good stuff …looking forward to part 2 – i really do believe product creation is the way, I’m just worried about creating a shitty product…how do you gauge that? What makes for a good product? I’m thinking about creating a free report to build a list first and then get feedback on the report.
I am going to go into how to do this in extreme detail. For example, I am an horrible arist, but the book on How to draw a horse is money =D
Great video! inspiring
Hey becker amazing info as always, right now i have a spanish dating website that receives 6,000 UV daily, i dont know how to monetize it, but i hope with this series i can make something big, thanks again
haha dude i guarantee with that traffic you could probably find a way to turn it into 5k+ a month. Hit me up in live chat if want some ideas. http://client4.addonchat.com/chat.php?fs&id=510446
Thanks! Im going to connect there so you can help me out, thanks man!
Is there a way to send you out my website so you can check it?
I’ve created a few small products in the past and they’ve sold decently, but for some reason I stopped doing this. The odd thing is that I still create the sort of things that I used to sell and make money off of, I just don’t sell them any more. I’m going to spend the next few hours creating a small product to sell on my site which receives over 500 UV / day. I can’t wait for your next few posts as they are very informative. Thank you for sharing btw. Great series, keep it up.
Thank you, it means alot that you like em rick =D
Yeah, thanks for this post :). Yeah, I was thinking about this lately.
With Adsense you have to be huge like ehow to get more than $100k a month or something. Purely the game on volume as you can’t control much anything else.
Affiliate (researching this atm, some programs pay 75$ commission wow compared to Adsense) and products have higher ROIs.
I’m going Affiliate route first, though, and will be thinking about starting in some big info niche (Health/Business/Education) for my products. Although I don’t think there is any necessity to go affililate first. Just me stupid. : )
nothing wrong with affiliating. The hardest problem I have sometimes is just finding a good product that sells it self
go eat poo poo toki =D
College Flirt is damn cool~
haha thanks man, its my pride n joy =D
Really liked the article. I have a question though. I like the look of your draw-a-horse-site, it’s very simple and focuses on the product. Did you use Artisteer to make the site or is it a WordPress theme/template?
I just want to find an easy and fast way to build a site, where I can promote the products that I create. So any help would be appriciated.
I created a blank template in artisteer and then just place a huge photoshop jpeg i created for the sales page.
anyways my extreme amount of experience with graphic design allows me to make stuff like that. HOWEVER, there is an awesome program out there that allows you to create sales pages that rock with zero experience. Here is a link if your interested
http://www.optimizepress.com/ (not affiliate)
anyways, wait my next post so i can show you how to convert people before you put in 90 bucks on this
Hey Becker, thanks for the awesome article.
Is google your only source of traffic to your horse website? Do you have any problems ranking with a website with so little content? this seems completely counter to what google keeps saying about cracking down on thin affiliate sites.
Yep, google is its only source of traffic. The thing about SEO that I have noticed is that half of the shit people are saying just is not true…Like i do everything against the so called RULES, yet at the end of the day I am winning. My best lessons is go by what you see!
Yeah definitely. The SEO blogging community is just like the tabloid media – always overdramatising everything to try grab your attention. I now get all my SEO information from personal experimentation – it’s the only reliable source. That and this blog of course 😀 We should start a ridiculous rumour and see how many people believe it. Like google has employed Steven Hawkings to create an unbeatable algorithm and it will end all SEO this november or something.
I must say, i’m surprised to see you rank with that site – that is a real eye opener, I wouldn’t even have attempted that! Further evidence of the directly proportional relationship between balls and prize 😀
I do have a similar type site and was wondering who could I go to create a product in the drawing niche as well? Who did you use?
check out elance toki, there are a ton of great artist on there!