Hey guys Becker here,
You Gotta Play This While You Read
I am in a pretty good mood because I just deposited a a couple checks totaling almost 5000 dollars into my bank account..
The funny thing is they were not from adsense…they were not from clickbank… hell they were not even generated by MY websites.
Check 1 was from a Dentist named Greg
Check 2 was from a MMA Gym owner
Check 3 was from a lawyer named Matt
What the F…
Why the fu*k are random people paying me 5 figure checks?
Lets Do Some Math
Gregs average client can make him over 5,000+ over their customer lifetime
The MMA Gym owner can increase his yearly income by 6,000 by bringing in and keeping 5 new clients
The lawyer can easily make 10k from a ONE TIME client
The Big Picture
Ranking a easy non competitive keyword that has 300-1000 search a month (Lawyers in Abilene Texas) will do VERY little for me. However, if a lawyers website ranks for that keyword and he has a very low 1% conversion rate it could possibly earn him a extra 10k+ a month…
(Maybe I should be a lawyer =P )
Can you see why a business owner would gladly pay me a few thousand dollars to do simple SEO for him when it pays for itself and then some..
Now Get This
It literally only took me 2 whole weeks to bring in these clients by making a few phone calls. On top of this it MAYBE took me 5 hours of SEO work to full fill ALL of their contracts.
So this made me wonder… Why the fuck am was I spending months trying to rank for tough keywords that MIGHT make me 500-1000 a month, when I could be ranking for easy keywords that will consistently make this kinda of money.
How you can do this too
So, in nature of this blog I want to share exactly how I did this for the sum of free. This method does not require you to be an SEO expert or do anything really that extraordinary. If you have ranked a semi competitive keywords on the 2nd page of Google or understand the basics on SEO your ready to do this.
Step 1: Find Potential Clients
- Alright, go to Google. Type in your local area+a business (that has a high value per customer).
- Go the the second page of google. Find a businesses website that in there. Look at the site, see if it could use some improvement (remember a lot of businesses could use a new website as well.)
- Find a competing business in the same niche that is ranking highly and write it down.
- Find that businesses contact information…Boom you have a potential client
Step 2: Get A Meeting
Look the last thing you want to do is try to sell some one over the phone. 99% of the time you will have zero success because it is impossible to do that much convincing via the phone. Here is what I have been doing
- Introduce your self casually and ask for whoever is in charge of advertising
- When you get them on the phone mention that when you were using Google you noticed they are no where to be found on the first page for relevant keywords
- Show them that their competition that is ranking on the first page and explain how that they are drastically cutting into their potential profits
- Explain to him that you are able to solve the problem and ask if he would be interested in scheduling a free meeting to go over a few solutions.
Step 3: Selling At The Meeting
The worst thing I think you can do when you go to a meeting is make it even a wee bit salesy. Dress nice, but right from the get go talk to the business owner as a friend would to a friend. Business owners are approached by 1000 scummy sales men a day, rise above that shit and they will appreciate it.
Do not go in there with a briefcase or mention selling shit right away.
Do not refer to him as sir and all that gay shit. Do not be a bitch (your a consultant and head of your own business…not some sales boy).
Be warm and casual (I have cussed in every single one of my meetings).
And Follow These steps
- Shoot the shit with them a bit, if they have pictures or stuff that they are obviously interested in their office talk about that. A business owner had a guitar picture in his office and we talked for 15 minutes about guitars, by the time we were done he pretty much already had his checkbook out.
- Explain how they are losing business by ranking low in Google and then in the simplest way possible explain how you can help (EX I do online marketing, basically I can get you from here (page two) to here (page 1) . This will get your more customers, if you can handle it *lol* )
- After this almost every owner will ask how much this will cost. What I have found works best is to explain to them that you run your own business and usually get away charging a arm and a leg for this service. However since they are in the local area and you are here honestly looking to help you will do it for a reasonable price.
- Follow it up by showing them this page (http://www.thinkbigsites.com/seo-seo-packages.html) Explain how what you will be doing is 3 times what the platinum service is and you will do it for 1/3rd of the cost.
- Walk out with a check and a very excited customer ( Every single one has thanked me for the deal…be sure to get their site login information as well)
Step 4: Rank Their Site Fast
If you read this blog a lot you probably already know what tool I use (Blog Blueprint, you can read my review here). It indexes powerful blog links fast and literally has ranked all my clients sites on the first page in a day or two since the keywords are uncompetitive. Here are my exact steps
- Log into their site admin and change the on-page SEO to focus on 5 relevant keywords
- Go into Blog Blueprint and send links to the page for the 5 keywords (4 links for each works)
- Make an ezine article (overkill)
- Rinse and repeat 2 days in a row ( That is it….lol)
Step 5: Call The Owner and Set Up a Monthly Maintenance Fee
After about 2 days, BB ranks pretty much any uncompetitive keyword first page. What I do then is call up the business owner and simply show them the results. After that I explain that these rankings will go away pretty fast without monthly maintenance. I then set up a reoccurring fee that is about half of the initial price.
Step 6: Play Video Games
Just like that you have pocketed a 5 figure paycheck and also have a recurring payment for doing VERY little coming in once a month. Pretty simple eh?
That is pretty much all I got for you guys today. Hopefully this has put some ideas on your head to what you can do with all that SEO knowledge you have in your head. The best thing is most businesses need MUCH more than just SEO services (site redesign, facebook fan pages, and email marketing campaigns)
So get out there and err…make money =D
I am going to be sending a list of the easiest business niches to to sell to via our newsletter…Get on it =D
working on a site for a client…sold it for 300 euro…he still has to give me the money though…but because hes correct ( i guess bussines owners in their 40+ are correct ),
I assume he’ll pay me.
Hosting is another thing you could add to the list. It’s not that much, but if you host the site
on your hostgator for 10-20 EU, that’s 10-20 EU FOREVER. hahaha. get 20 sites with
20 EUs FOREVER , and you have 400 EU 100% passive income forever ( okay except if they shut down the sites, or for some reason change hosting lol )
haha i think i provided some value too??? huh, didn’t I ? :D:)
I like that shit….seeriously….and it’s perfect…..we don’t compete with each other hahah 😀 ABUNNNDANce Moneyyyyyy HAHAHAH nice (Y) 🙂
definitely going into that direction
SKY YOU MUSTA SPEAKA THE ENGLISH!
Glad you liked it though =D
do you give a money refund option or you don’t event mention that?
I do, forgot to mention that. (however it is very hard not to deliver if you use BB and target such simple searchs)
I read this last night and printed it out.lol. But this is the same stuff in a WSO thats pretty good called google page one replaceer. But the WSO tells you to make a whole new site and sell it to the business. But I like this route a whole lot more. I did research last night in the dentist niche and their sites are a lot better designed than I could do. All businesses are closed today but tomorrow, I’m making my first cold calls. Great content alex u 🙂
There is only one WSO i really like for this (the rest all say the same shit OVERRR AND OVVERRR)
It is called reputation managment (it is a 3 WSO Pack)
It pretty much has everything you need in it, I wouldnt not personally buy anything else
It really just come down to putting yourself out there and making those calls though!
This is awesome Becker, thanks man.
Also, I noticed on that link they’re offering their services for $1000/month for local keywords.
The platinum package is only for national keywords which is why is it way more expensive.
What if the business owner mentions this?
If they mention that then I would just tell them that you offer advanced SEO optimization where your competion offers basic. Also they say 35 links a month. PSHHH. You def can top that.
What my man nathan just said.
Remember your main selling point is the fact that you actually give a fuck about them and you are a real person
Also local SEO is a wee bit competitve in these larger cities..
This is the money. Thank you.
Thanks my austrailian friend
How do you rank one website for multiple cities is that difficult
For big searches, yes could be a lil time consuming.
However for local searches, usually a few blog blueprint links is all I need (along with on page SEO)
Hey, Becker, great post!
Do you have any tips for ranking a website outside the US?
Do I just buy a .co.uk, for example, or would I need to also have a UK based hosting? (And would the backlinking strategy be the same?)
As far as I have seen the hosting does not matter to much. However have links from UK sites is important
(just from what I hear, I know people that rank alot faster with the Dundee strat in america than they do in foreign countries)
I have a few questions. First of all, is it an alternate idea/A possibility to just make a site that is for example “lawyer.com or whatever, and then rank it yourself, and then you can potentially go to several businesses and pitch them your site and offer sell it to one of them plus the maintenance fee.
Secondly, how important is it to be local\there in person? Can’t you just do this to tons of small cities all over your country, and do your business over the phone\mail instead? I mean it will be slightly harder to sell it this way, but if you already have a site showing results because it is pre-made and so you can contact several businesses, i am sure one would be able to sell to someone.
Also, one slightly related question, what is a good way to evaluate the other sites/your competition on google, to know how hard it will be to rank for different keywords?
You could, however it is 10 times easier to rank a old domain and use the persons websites.
Yeah you can do that as well, however I am a charming mother fucker in person and my best selling point is that they personally know me.
At 1k+ a paycheck I can afford to have a in person relationship with the people I work with. Also, if you cant sell in person, your not going to sell over the phone =P
Look at the prs and the keywords they are targeting and their back links
Yeah Obviously in person will always be the best, but I mean it seems like if done right, the payment /effort is very good here, if you are able to do the selling part, compared to starting your own site and living of adsense or mobile games affiliate sales or whatever. So if one wanted to I am sure one could start phoning non local businesses, planning to do local SEO for them in cities you do not live in, and trying to get similar deals their using mail\phone, or you could travel to the city i guess as mentioned below but that greatly increases the required investment =p
Anyway for me personally I am not sure it is a great idea to expand into selling services when i have hardly any idea what I am doing myself, but in the future it is definitely something i will look into.
What is the best\ a good way to check up on competition though? Like how many backlinks\what anchors etc, I am reading that market samurai is a very good option, is there any comparable free site\tool though?
Before you buy it
FUCK market samurai. Other blogs might support it, but thats because it has a pretty affiliate program
It sucks balls. Download SEO quake and open up the Googe keyword tool. It is the SAME thing and 10x faster
If you want to look at back links use yahoo site explorer
If you want to check if a domain is open use name cheap
By the way you can open all of those before MS even gives you one list of stats or crash
Again I cannot stress enough. FUCK market samurai
yup ;). It’s a great tool but slows you down a lot!
How bout u start local, then take it on the road 🙂 thats a thought.
WE ARE ROCKSTARS…WE DO NOT…TAKE IT ON THE ROAD…..WE ARE IMERS…WE DO NOT LEAVE OUR HOUSE OR WEAR CLOSE UNLESS WE ABOSOLUTELY HAVE TO
Hey Becker, Great post! When are you going to send a list of the best business niches? I have not received it in my email.
Pretty much what one of my companies does… Great article Becker.
Hey Becker…..the type of SEO and client you were describing such as “Lawyers in Abilene Texas” seems to be Local SEO.
As far as I understand there is more to Local SEO ranking than just backlinks…… like you need citations, reviews, a physical address for the location, etc……
With that in mind, just wondering how you ranked the clients above the Google Local listings without citations, reviews, etc….? Were the keywords Local SEO keywords that showed Google Local listings?
This could not be better timed, i was just looking into this and needed a step by step, you have saved me a ton of time, many thanks 🙂
Do you do any other linking apart from Blog Blueprint and will you add more links on a regular basis to keep the top position, or is it just the once and done ?
I usually target easy to rank searches offline, if it is a hard it will usually take time and clients do not understand time =D
I will also send it a few links a month via fiver packages and what not for maintainance
Becker, which fiverr packages do you use? Can you post the links.
I usually just buy random ones based on the ratings and reviews.
Type SEO in the search bar
Click organize by rating
Then find a person selling the type of links you want ( I am quite fond of edu and social bookmarking packages)
Thanks. I followed the warrior thread above, great info here from Jerome. Did you buy his info and follow any of his methods at all, they are quite in depth and seem to take a fair amount more work ?
Yes Jerome has great info.
I have read a bunch of books on offline SEO, however if you have checked out college flirt you know I have spent an insane amount of time learning how to read/talk to people (girls). So I kinda take stuff from everywhere when it comes to talking to people. I encourage you to not only read Offline marketing books, but persuasion and human psychology books as well. (helps a ton with other aspects of life as well)
Check out books by dale carnegie as well (how to make friends and influence people is amazing for these kinds of meetings)
Many thanks again, great advice, college flirt is a great site. I am sure you do very well with the girls Becker !
What are these….girls things you speak of?! =D
Ranking in google places n stuff like that is a different beast. Ill be getting into that in another post super =)
My question was how did you rank those clients ABOVE the Google place listings, by just using some BB links?
Yep, not to hard. Also most clients are satisfied to be on the first page as well
Hey Becker thanks for answering back…..not trying to drill you or anything, just trying to understand for my own knowledge.
Do the clients you rank already have a Local Listing in Google places before you build backlinks?
Are you actually ranking them above the Google Places results on the 1st page, or were you saying they are satisfied with ranking below the Google Places results on Page 1?
The reason I ask is because I know that the traffic for local keywords are a lot less……and I wouldn’t see being at the bottom of Page 1 as enough traffic to satisfy them?
Well my best answer for all of these is….it just depends. I also can rank people in google places pretty easy soooo its not to much of an issue
Oh wow I checked the lawyers for my city ( Bremen – 500.000 inhabitants ) and the competition is all like PR 4 and 100k backlinks and 14 year old domains haha. Seems that we are not the first IM nerds who had this idea
( or the lawyers in my city are super IM nerds hahhha 😀 )
100 EU CASH IN MY HAND TODAY
HAHAAHHA MONEY CASH BITCHES Wohoooooo
( sry 4 off topic just celebrating )
Sounds great, time to do some research 🙂
Looking forward to that easiest business niche list!
Ugh just called a shit load of local dentists. Results not good. Always got some stupid secretary, advertising person is NEVER around, secretary says she will leave them a message, they NEVER call back. Ugh.
I’m gonna try it with lawyers and talk DIRECTLY to the lawyer. No more going through bullshit secretaries. And maybe I’ll email them too? We’ll see.
I feel your pain.
Becker – Give this a shot with sales leads/affiliate marketing rather than doing SEO for them. Benefits:
– Everyone and their Grandma are doing SEO consulting now
– Sales pages are yours not theirs, if they cancel your service they have more to lose
– No upfront investment from them, pay per sale/lead. You don’t perform, you don’t get paid (good selling feature)
– Better constant stream of income rather than large upfront payment + maintenance fees
This is what I’m building atm
I kinda do a lil bit of everything, but great advice kyle =D
Copying off of Tim! xD
bring out SEO HYBRID NOW
WE WORKN FAST AS CAN YO
Howdy Becker – Going to get started on this manana – I read this about a week ago, and it has slowly been drilling its way into my conscience.
Question: Do you have a contract that you present the client with when you sign them up? Or, do they just cut you a check and hope you are not going to go to Tiajuana with it… 🙂
I write up a contract based on what I am selling them =P
Any chance you might send or post an example? I am putting my first marketing letters in the mail tomorrow and would like to be able to implement your recommendations above – but, I think Lawyers will probably want something in writing, right?
Or do you just write something on a napkin?
lol no. Right now it is just recurring payments for the service. Is this the best way to do it? Probably not, but at this point it is pretty much a non issue.
I would probably google this =D
hey buddy wheres that list of profitible niches =D
Freakin’ A man.
OK so I’ve been cold calling everything – Dentists, Doctors, Lawyers, and lot so other jobs as well.
Same thing always happens. I get some retarded secretary. Ask to either talk to the owner (the dentist, lawyer, etc.) or whoever is in charge of advertising. Of course, both are unavailable. So I leave a message with them. And guess what happens? Absolutely nothing. They NEVER, EVER return my phone calls.
How the heck are you getting ahold of these people? I can’t get anyone to call me back for the life of me. I’ve made at least 75 phone calls with no calls back.
Maybe I should just walk straight into their office….
shoot the shit with them a bit, ask when a good time to call is, offer them something of value you for calling you back.
I guarantee the secretary is doing this
“Call guy who asked for advertising people”
and doing very little to get to the owner (hell they probably arnt even writing it down). If you call and right away ask CAN I TALK TO THE ADVERTISING GUY, chances are you sound salesy as hell.
If you cant get them on the line you need find a good time to call them and make them realize it is important!
1st $1,500 check from a client today with $750/mo maintenance – *woot* Was inspired by this article to go out and get some business and I did it… thanx Becker for the inspiration!
Question about why you do not seem to have love for Market Samurai – can you expound on that plz?
what do you mean by.. shoot the shit?
I started asking if they were having a good day, then saying I hope youre having good weather like I am today. It’s getting easier I think.
Hey, is the new google search results screwing this up? When I search for dui lawyers in maryland, about 7 results come up on the google reviews type thing where it shows a map of the locations next to the results. If I backlink a site on page two, will it populate on this google review result? If i write a google review will this work then?
For this you would have to rank in google maps with is a bit of a different process. I will get into this in a post soon
If i replaced the bloggerblueprint links with say (free) document sharing high pr links you think I can get the same results?
Not sure youll have to try to see!